Atrium Health Foundation News:


GiviAtrium Health Launches Comprehensive Philanthropic Campaign

On May 25, 2021, Atrium Health announced the launch of the largest, comprehensive philanthropic campaign in the history of Charlotte. The new campaign – called Giving Hope – will raise $500 million over the next six years to transform the delivery of healthcare to patients throughout the region.

As Atrium Health embarks on Giving Hope, there will be opportunities for corporate donors and all members of our community, as well as donors from across the world, to participate. With the support of our corporate partners and donors, we will create Healthier Communities, bring Outstanding education and Preeminent research to the communities we serve, and establish Exemplary facilities and patient programs that allow us to deliver exceptional care.

Giving Hope is a commitment to the health and well-being of every individual we serve, and it encompasses every institute, program, and aspect of Atrium Health, with far-reaching potential for impact – from improving the health of those in fragile communities; supporting the dreams of first-generation nursing and medical students; creating new spaces for learning, innovating, and delivering world-class care; and advancing research and innovations that will change the face of healthcare in our community and far beyond.

To learn more about opportunities to support Giving Hope visit  

Corporate Partner News:


Ally Bank Bolsters Atrium Health’s “Rise to Success” Program 

Complementing Ally Bank’s vision that everyone deserves a path to financial stability, the banking and digital financial services leader has provided critical funding for Atrium Health’s Rise to Success Workforce Development Program.  With Ally Bank’s recent gift of $25,000, talented low-income high school graduates will obtain a Certified Nursing Assistant certification, while working in the healthcare field part-time, and then progress to an Associate’s Degree from Central Piedmont Community College—at no cost to students.  Students participating in the program, who are employed full or part-time at Atrium Health, benefit from numerous support services to ensure their learning and career success, including job coaching, academic coaching, transportation support, and more. In partnership with Ally Bank, the Rise to Success program fosters the talents and knowledge of these promising students and offers participants a path to lifelong economic stability and career success.


Brasfield & Gorrie Funds Mammography Screenings for Uninsured Women 

On April 8, Levine Cancer Institute hosted a free mammography screening day at Atrium Health Biddle Point, serving 27 patients. The event was one of two Project PINK breast cancer screening days underwritten by Brasfield & Gorrie—the second of which will take place later this year. 

Brasfield & Gorrie’s partnership with Atrium Health Foundation comes at a critical moment for Levine Cancer Institute: Project PINK. The coronavirus pandemic has caused many at-risk women to delay or cancel appointments, fearing exposure to COVID-19 or due to the cost of obtaining a mammogram. As a result, there is an increased need for low-income, uninsured, and under-insured women in our community to have affordable access to potentially life-saving mammography and follow-up care. Community-minded companies, like Brasfield & Gorrie, are helping Levine Cancer Institute achieve its mission to provide high-quality breast cancer care and screenings for those in greatest need. Continue reading.


Corporate Partners Join the Community in Pounding Out Cancer

Led by presenting sponsors Rodgers Builders and JELD-WEN, and bolstered by the generous support of event sponsors Genentech, APM Terminals, SPX Flow, AstraZeneca, and media partner WSOC-TV, the 11th Annual Keep Pounding 5K has raised $70,000, and counting, to benefit essential cancer research and patient care programs at Atrium Health Levine Cancer Institute and Atrium Health Levine Children’s. 

To raise funds and awareness for this important cause, supporters utilized their neighborhood streets, parks, and treadmills to run personal 5K runs and other activities in the fight against cancer, from May 31-June 5. Special thanks go to our corporate sponsors, whose employees were equally generous in their participation, giving, and personal fundraising efforts.

Be on the lookout for more Keep Pounding 5K news as we plan to return to an in-person event in 2022!


Costco’s Annual Campaign Raises Over $125,000 for Levine Children’s Hospital 

This past May, over 600 Costco warehouses nationwide participated in the annual Miracle Balloon Campaign in support of local Children’s Miracle Network Hospitals. This year, three Charlotte-area locations raised over $125,000 for Levine Children’s Hospital, surpassing their previous fundraising record set just last year. 

This year also marks Costco’s 20th year of partnership with Levine Children’s Hospital. Now, with the latest campaign, the wholesale retailer has raised over $1 million for pediatric patient programs at Levine Children’s.


Atrium Health Community Based Virtual Care Expands Footprint Within Cleveland and Gaston County

Atrium Health Community Based Virtual Care has partnered with the Cleveland County YMCA, Boys & Girls Clubs of Cleveland County, Gaston County Family YMCA, and Boys & Girls Club of Greater Gaston to expand telemedicine offerings to pediatric patients throughout Cleveland and Gaston Counties. This innovative program is made possible through grant funding by Blue Cross Blue Shield of North Carolina.

Through this partnership, Atrium Health Community Based Virtual Care will continue to provide convenient, accessible healthcare throughout the community for youth who struggle to obtain primary care services through summer camp and after-school settings. Via a secure telemedicine platform, the virtual care program offers patients access to comprehensive health exams, care management for chronic conditions, diagnosis and treatment plans, prescriptions, and follow-up care.

Atrium Health Community Based Virtual Care collaborates with Blue Cross and Blue Shield of North Carolina and our community partners to increase access to primary care among participants served, in many cases helping to establish a medical home for participants and their families.

To learn how your organization can partner with Atrium Health Community Based Virtual Care to help enable and develop the potential of local youth, while improving their health and well-being, contact


Opportunities for Corporate Philanthropy:


Maternity SelfieThe Social Wall at Atrium Health Carolinas Medical Center Maternity Center

Giving birth is one of the most significant milestones in a person’s life. At Atrium Health Carolinas Medical Center, where more than 120 infants are delivered every week, proud parents capture these precious first moments and share their birth announcements on social media. With a digital social media wall planned for our maternity center, we will offer parents the opportunity to capture one of their first family photos with their newborn, a priceless keepsake that will be cherished for years to come.

maternity stock photo

In 2020 over 6,200 babies were delivered at Carolinas Medical Center, a facility distinguished throughout the Southeastern United States for its excellent patient care and medical expertise. Magnifying the impact of Atrium Health’s maternal-fetal medicine services and highlighting corporate supporters, the new social media wall will welcome patients and visitors through the doors of the dedicated expectant mothers’ entrance at the main entrance of CMC.

To learn how your organization can help enhance the Carolinas Medical Center maternity center through the latest digital technology, contact Leslie Sykes, Director of Corporate Relations.


NorthsideCommunity Telemedicine Clinic Planned for Northside Baptist Church

At Atrium Health, we don’t just care for patients within our walls – we believe in bringing health to every corner of the communities we serve. To target health disparities within low-income populations, Atrium Health has been utilizing telemedicine to reach deep into communities with barriers to care with great success. Atrium Health’s experienced telemedicine team has proposed a pilot program that will provide exceptional clinic access to a vulnerable community located at the I-85/Sugar Creek intersection, helping to remove existing barriers to obtaining health services.

In designing this pilot program, Atrium Health has partnered with Northside Baptist Church, an important local resource for the families and individuals living in the targeted community. The proposed telemedicine program would be housed within available space at the church, offering pediatric, primary, and specialty care at a location within walking distance for residents of the area. In doing so, Atrium Health will be able to serve many vulnerable individuals and families within their rhythm of life.

The support of our corporate partners will allow us to improve health – and improve lives – in more places. To learn more contact Leslie Sykes, Director of Corporate Relations.


Project Pink BusLevine Cancer Institute: Project PINK

With many governmental and local screening resources scaled back or discontinued due to COVID-19, Project PINK’s comprehensive breast screening and education program is a potentially lifesaving safety net for underserved women in our community.

Through Project PINK, Levine Cancer Institute, in partnership with Charlotte Radiology, offers a safe and welcoming environment for early breast cancer detection services and support including community education, free mammograms, and recommended follow-up care. In addition, women served through Project PINK are evaluated for eligibility to other free LCI screening programs such as lung and colorectal screenings, as well as a tobacco cessation support program. To learn more about Project PINK and become a corporate partner, visit and contact Leslie Sykes, Director of Corporate Relations.


Atrium Health Foundation Welcomes New Board Members


David ShefferDavid Sheffer

Chief Growth Officer–MyEyeDr. 

Charlotte native and family man David Sheffer joins Atrium Health Foundation’s board of directors with an extensive background in nonprofit board service, advocacy in communities of color, business development, and finance. David serves as Chief Growth Officer and Board Member of Capital Vision Services (d/b/a MyEyeDr.) which has grown from 35 eyecare practices to more than 650 eyecare practices in 25 states during his tenure with the organization. Well-versed in the complexities of running a small business, David’s career began with McColl Partners and has included investment banking, private equity, and business development.

David is a graduate of Myers Park High School and the University of North Carolina at Chapel Hill, where he earned a Bachelor of Business Administration. David and his wife, Julie, are the proud parents of three boys: Abe, Miles, and Dean.


Greg JohnsonGreg Johnson

Managing Director – Orbital Socket 

As one of Atrium Health Foundation’s newest board members, Greg will lend his expertise in brand management, business leadership, and nonprofit advocacy to his new role. A managing director of Orbital Socket, a creative marketing and brand engagement consulting firm he founded in 2014, Greg has over 20 years of experience as a marketing and advertising professional, having worked for global brands such as Nike, Procter & Gamble, and Johnson & Johnson. Greg has served on the boards of many community organizations over the years, including the Greater Charlotte YMCA Association, the UNC Hussman School of Journalism and Media Foundation, the Truliant Federal Credit Union, My Brother’s Keeper Charlotte-Mecklenburg, The Institute of Responsible Citizenship, and churches in Portland, OR, and Cornelius, NC.

A Rocky Mount, NC native, Greg is a 1990 graduate of UNC-Chapel Hill, with a Bachelor of Arts in Media and Journalism and a concentration in advertising. 


Upcoming Events:


July 17: 15th Annual Pink Knights to benefit Levine Cancer Insitute: Project PINK

On Saturday, July 17, Atrium Health Foundation and Levine Cancer Institute will have the honor of joining Charlotte Radiology and Project PINK donors in celebrating breast cancer survivors and beneficiaries of Project PINK during a special Charlotte Knights “Pink Knights” annual baseball game. During the game, the Charlotte Knights will host an auction on-site benefiting Project PINK, and fans will have the chance to make a donation to the Project PINK fund during the 7th inning stretch. Join us for this special Pink “Knight” in support of Project PINK. To learn more about Project PINK, a breast cancer screening program offered at no cost to patient beneficiaries, and made possible with philanthropic support from the community, visit


July 30-31: 24 Hours of Booty

Join 24 Foundation from July 30th to July 31st for the 20th Annual 24 Hours of Booty cycling event which supports local cancer survivorship and patient support programs, including programs at Atrium Health Levine Cancer Institute and Levine Children’s. Register or donate today.


October 18: Save Your Skin Melanoma Golf Classic 

Grab your sunscreen and hat and join Atrium Health Foundation for 18 holes of fun in the Save Your Skin Melanoma Golf Classic, benefiting the Carolinas Melanoma and Immunotherapy Fund at Atrium Health Levine Cancer Institute.


October 30: 26th Annual Hopebuilders 5K 

Join us for the 26th year of building hope for sick and injured children through the Hopebuildres 5K, the signature community fundraising event for Atrium Health Levine Children’s. What better time to reunite our community in person, than to raise hope for Levine Children’s patients and their families! Registration opens in July of 2021.


Children’s Miracle Network Hospitals Campaigns in our region:


Through July 10: Ollie’s Bargain Outlet supports Children’s Miracle Network Hospitals

Ollie’s Bargain Outlet customers are encouraged to round up their purchases at the register to support our local CMN hospital, Atrium Health Levine Children’s.


June 28 – July 25: Walmart & Sam’s Club Campaign supports Children’s Miracle Network Hospitals

Walmart and Sam’s Club customers are encouraged to round up their purchases at the register to support our local CMN hospital, Atrium Health Levine Children’s. Customers can also donate when checking out at