We measure our effectiveness by the quality and quantity of programs and services we are able to fund, and people can see the results of our effectiveness throughout Atrium Health. There are many programs and services that would not exist were it not for philanthropy. Every year, we meet or exceed our fundraising goals, and the number of donors and the amount they give increases – even when the economy is weaker than usual. To us, this means that donors see value in their contributions, which is a measure of effectiveness. In addition, our board of directors is composed of members of our community who hold our organization accountable for results. Like most organizations our size, our financial results are audited every year. Our fundraising activities are in accordance with national non-profit best practices.