CHARLOTTE, N.C. (Dec. 8, 2022) – After the pink window nets were on display during the NASCAR Cup Series ROVAL race at Charlotte Motor Speedway, NASCAR Cup Series Champion Kurt Busch continued focusing on giving back through his Window of Hope program. Together with the support of 41 drivers, Blue Cross and Blue Shield of North Carolina (Blue Cross NC) and 23XI Racing partners, Window of Hope raised more than $100,000 for the second year in a row.

This year’s proceeds will directly benefit the local Charlotte community through Atrium Health Levine Cancer Institute’s Project PINK, which was established to increase access to life-saving mammography screenings for uninsured women in the local area. Project PINK provides “Free Mammography Days” in underserved communities where the need is highest. In partnership with Charlotte Radiology, the program’s state-of-the-art mobile breast center travels throughout the community offering free screenings in a convenient, compassionate environment. If there is a positive cancer finding during a screening, Project PINK helps navigate the patient throughout the entire treatment from diagnosis to survivorship.

“I am so grateful for the support that helped make Window of Hope a success by raising more than $100,000 for the second year in a row,” said Busch. “This was a team effort on all fronts, and it’s been incredible to see everyone team up together to raise awareness and funds to support the fight against breast cancer. I am thankful for the support of our 23XI partners, Blue Cross NC, Thermal Control Products, Charlotte Motor Speedway, drivers, and of course the fans. Everyone that has been impacted by breast cancer has a different story and a different experience, and it’s extra special this year knowing the funds will go right back into the local Charlotte community that we live in through Project PINK.”

“Caring for individuals who lack access to critical resources in our communities is at the heart of what we do every day at Atrium Health Levine Cancer Institute and having the support from programs like Window of Hope is essential to our mission,” said Mellisa Wheeler, director of disparities and outreach at Atrium Health Levine Cancer Institute. The funds generated during this year’s event will have a direct impact on the care and survival of many local women and for that, we are incredibly grateful.”

To learn more about Project PINK visit and to register for a screening date, call 980-442-3056 or email



Taylor Rose

Kurt Busch / Reine Digital



Davis Shaefer

23XI Racing



About Atrium Health
Atrium Health is a nationally recognized leader in shaping health outcomes through innovative research, education and compassionate patient care. Based in Charlotte, North Carolina, Atrium Health is an integrated, nonprofit health system with more than 70,000 teammates serving patients at 40 hospitals and more than 1,400 care locations. It provides care under the Atrium Health Wake Forest Baptist name in the Winston-Salem, North Carolina, region, as well as Atrium Health Navicent and Atrium Health Floyd in Georgia and Alabama. Atrium Health is renowned for its top-ranked pediatric, cancer and heart care, as well as organ transplants, burn treatments and specialized musculoskeletal programs. A recognized leader in experiential medical education and groundbreaking research, Wake Forest University School of Medicine is the academic core of the enterprise, including Wake Forest Innovations, which is advancing new medical technologies and biomedical discoveries. Atrium Health is also a leading-edge innovator in virtual care and mobile medicine, providing care close to home and in the home. Ranked nationally among U.S. News & World Report’s Best Hospitals in eight pediatric specialties and for rehabilitation, Atrium Health has also received the American Hospital Association’s Quest for Quality Prize and its 2021 Carolyn Boone Lewis Equity of Care Award, as well as the 2020 Centers for Medicare & Medicaid Services Health Equity Award for its efforts to reduce racial and ethnic disparities in care. With a commitment to every community it serves, Atrium Health seeks to improve health, elevate hope and advance healing – for all, providing $2.46 billion last year in free and uncompensated care and other community benefits.


About Thermal Control Products

Thermal Control Products,(TCP), specializes in the custom design and manufacturing of a diverse variety of Thermal and Protective components. TCP works with clients across several different industries, including motorsports, OEM off-highway, military, and the aerospace industry. Our Thermal and Protective components are utilized both domestically and internationally, with a focus on providing exceptional solutions, with great customer service!


About The NASCAR Foundation

The National Association for Stock Car Auto Racing Inc. (NASCAR) established The NASCAR Foundation in January 2006 to support initiatives that positively affect the lives of children throughout the United States. The 501(c) (3) non-profit entity partners with medical experts and other charitable organizations to fund children’s health care programs. The NASCAR Foundation has cumulatively donated nearly $40 million to reach more than 1.4 million children. For more information on The NASCAR Foundation, visit Follow The NASCAR Foundation on Facebook at or on Twitter at @NASCAR_FDN.


About Blue Cross and Blue Shield of North Carolina

Blue Cross and Blue Shield of North Carolina (Blue Cross NC), the leading not-for-profit health plan in North Carolina, is committed to making health care more affordable, easier to navigate and accessible for all. Since 1933, the health insurer has created programs and initiatives to provide North Carolinians the opportunity to be healthy. Blue Cross NC serves its customers and communities of more than 4.2 million members, including approximately 1.1 million on behalf of other Blue Plans. Blue Cross NC is an independent licensee of the Blue Cross and Blue Shield Association. Visit Blue Cross NC online at All other marks are the property of their respective owners.